A process
worth describing.
Most agencies bury their process in slogans. Ours is short, written down, and applied to every engagement we take on. We are not precious about it; we are honest about it.
Listen
We open every engagement by understanding the business, the people in it, and the gap between where you are and where you want to be. No deck templates. No discovery theatre.
A first conversation is usually a video call of forty-five minutes to one hour. We do not bring slides. We come with questions and a notebook. The output is a short written summary which becomes the basis of any later proposal.
Locate
We pin the brief to a specific position. Audience, category, voice, and the few measurable things this work needs to move.
Locating the brief usually takes a paid two-week discovery. The deliverable is a written document of around eight to twelve pages that pins down audience, voice, success criteria, and explicit non-goals. Both parties sign before main work begins.
Compose
Design happens in the open. We share early, share often, and present opinions instead of options. Our job is to be useful, not flattering.
Working in the open means weekly sync meetings, a shared Figma file you have access to from the first day, and a Linear or Notion workspace where decisions and rationale are recorded. There are no surprises in week eight because everything from week one is visible.
Build
Whether the deliverable is a brand book, a website, or a product surface, we build it in the medium it lives in. Static design that ignores the actual surface is not finished design.
Building means front-end engineering, CMS work, motion implementation, or print production — depending on the project. We work with our own engineers and producers, not subcontractors picked for the brief, so the people designing and the people building have already worked together.
Hand over
Documentation, training, and the working files your team needs to keep going. We are not precious about being needed forever.
Handover includes a written close-out document, a recorded walkthrough of every working file, and a one-hour training session with the team that will inherit the work. We are explicit about how to extend the work without us.
Stay close
Most projects continue, in some form, after launch. We make it easy to keep us around at the level you actually need.
After launch we usually stay close at the level the client actually needs — a retainer for active product work, a block of hours for occasional design support, or simply on call when a question comes up. We are not interested in artificial dependency, so we are happy to step back when the work is settled.
A small note
on how we work with clients.
We default to writing things down. Briefs, change orders, decisions in working sessions — all in a shared document, all signed when they need to be signed. This is not bureaucracy; it is how we keep work moving when memory and goodwill are not enough on their own.
We work in fortnightly sprints with a working session at the start, a review at the end, and asynchronous progress in between. Reviews are not show-and-tell; they are the moment where decisions get made. We come prepared with opinions, not options.
We are direct in feedback and expect the same in return. The most useful client feedback we have ever received has always been written, specific, and prompt. The least useful has always been delayed, vague, or filtered through too many people. We will tell you when feedback is not actionable, and we will mean it kindly.
Ready to put this into practice?
If the above sounds like the kind of working relationship you want, send a short brief. We will reply within two working days with whether we are the right studio for it, regardless of the answer.