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LayoutOrbitCraft

Design practice · Lugo, Galicia

Design that
holds up under
real working conditions.

We are a multidisciplinary studio working on brand systems, websites, and digital products. We do considered, durable work for founders, marketing teams, and product leaders who care how their company feels.

StudioLugo · Spain
Working inSpain · EU · US
DisciplinesBrand · Web · Product
Practice founded2018
Brand systemsIdentities and design systems
Website designEditorial sites and product marketing
Product designUX, interaction, design systems
EditorialPrint, publications, signage
What we work on

Six disciplines, one practice.

We bring brand, web, and product into the same room. The disciplines below are not separate offers; they are the parts of one practice that we call on depending on what you need.

Selected engagements

Recent work, in confidence.

A small selection of projects shipped in the last twelve months. Most of our work is under NDA; what is shown here is published with the client's consent. Full case studies available on request.

Marebianco Cantine — Brand system + commerce

Marebianco Cantine

Wine importer

Brand system + commerce
Pasarela Health — Product design + system

Pasarela Health

Telehealth platform

Product design + system
Cuaderno Norte — Editorial direction

Cuaderno Norte

Independent publication

Editorial direction
Hábitat Santiago — Identity + portfolio site

Hábitat Santiago

Architecture studio

Identity + portfolio site
Verdo Materials — Brand + website

Verdo Materials

Sustainable building

Brand + website
Fonte Móvil — Identity + product UI

Fonte Móvil

Mobility startup

Identity + product UI

We design
like the work has to last.

A lot of design work goes into the world half-finished, designed to look good in a portfolio shot and to fall apart shortly after. We believe a brand has to survive its own marketing team. A website has to survive its own content team. A product has to survive its own roadmap.

So we design for the long version. We document. We hand over working files. We write briefs that tell the truth. We say no when no is the right answer. The work is better when we are honest about the conditions it has to live under, and our clients seem to agree.

How we work

A practical process, written down.

Six things we do in every engagement. They are short on purpose. The detail is in the work, not in the process diagram.

Listen

We open every engagement by understanding the business, the people in it, and the gap between where you are and where you want to be. No deck templates. No discovery theatre.

Locate

We pin the brief to a specific position. Audience, category, voice, and the few measurable things this work needs to move.

Compose

Design happens in the open. We share early, share often, and present opinions instead of options. Our job is to be useful, not flattering.

Build

Whether the deliverable is a brand book, a website, or a product surface, we build it in the medium it lives in. Static design that ignores the actual surface is not finished design.

Hand over

Documentation, training, and the working files your team needs to keep going. We are not precious about being needed forever.

Stay close

Most projects continue, in some form, after launch. We make it easy to keep us around at the level you actually need.

Read more about our process See pricing

Have a project in mind?

The studio takes on a small number of new engagements each quarter. Send a short brief — what you are working on, what you need, when you need it — and we will reply within two working days.

Start a project